SEO consultant · United Kingdom · since 2012
UK SEO consultant for brands that need to be found
SEO consultant since 2012, with 14 years growing ecommerce projects in the UK and European markets. Now also AI Search and GEO — because where people search has moved.
Consulting since
2012
Why solo
One senior consultant, not an agency
The person who audits your site is the person you spoke to. No account managers, no handovers.
Consulting since
2012
Ecommerce SEO
14 years, hands-on
Markets
UK and Europe
01 · Services
What I actually do
Nine ways to work together. One person, not an agency with departments.
SEO Audit & Strategy
Know what is blocking your visibility, and the exact order to fix it.
Ecommerce SEO
Category and product architecture, technical performance, conversion-focused visibility.
AI Search & GEO
Visibility in ChatGPT, Perplexity, Gemini and Google AI Overviews.
Personal Brand & Entity SEO
For people whose name is their business. Built on the DIVA framework.
How we work together
- Growth Strategy — When SEO is one channel, not the whole picture.
- Technical SEO Consulting — Specialist support for in-house teams and agencies.
- Link Building — authority earned, not bought.
- Local SEO — the map pack, and the profile that earns the call.
- Training & Workshops — Your team runs it without me. Train once, execute forever.
Who you work with
Strategy first, channels second
I connect organic search, AI visibility, content and brand authority into a single growth plan, with clear priorities, realistic timelines and revenue as the metric, not rankings.
- SEO consultant since 2012
- 14 years growing ecommerce projects in the UK and European markets
- Author of DIVA, a framework for personal brand and entity SEO
Ana at work — desk, screen, natural light
Portrait 4:5 · min 1600×2000px
03 · How I think
SEO was never only about keywords
Four sentences from the way these services are actually written. Not slogans — operating rules.
“Strategy first, channels second.”
The plan decides where the budget goes. Channels serve the plan, not themselves.
“Revenue as the metric, not rankings.”
A ranking that does not move revenue is a screenshot, not an outcome.
“The machines describe the real you.”
Search engines and LLMs assemble an identity either way. The work is making it the accurate one.
“Train once, execute forever.”
Every engagement should leave your team more capable of running it without me.
The search landscape
Where visibility lives now
Search did not move to one new place. It split. A brand can rank on Google and still be invisible to the tools people increasingly ask first.
Technical performance, architecture and content. The channel that still carries most ecommerce revenue.
ChatGPT, Perplexity, Gemini and Google AI Overviews. Measured as AI-attributed traffic and revenue in GA4.
How search engines and LLMs understand who you are, and whether they describe the real you.
Proof
The page is the proof
Every number here describes this website, not a client project. Anyone can verify them.
05 · Contact
Let’s talk about your site
The first conversation is a diagnosis, not a pitch. Tell me what is happening and I will tell you whether I can help — or whether I cannot.
Direct
- Straight to Ana — the contact form reaches her, not an inbox someone else checks
- No handovers — the person who replies is the person doing the work
- The first conversation is a diagnosis, not a pitch