Service 06
Technical SEO Consulting
Specialist support for in-house teams and agencies: site migrations, site architecture, structured data, indexation issues and penalty or toxic-backlink recovery. Available as one-off projects or ongoing consultancy.
Built for
In-house teams and agencies
Format
One-off projects or ongoing
Format and investment
Scoped on the first call
When this is the right move
The expensive problems are the quiet ones
Technical SEO fails silently: a migration that bleeds, an architecture that hides your best pages, a penalty nobody noticed arriving. By the time it shows in revenue, the cause is months old.
- A migration is coming and nobody owns the SEO risk.
- Pages exist, rankings do not — indexation is quietly filtering you.
- Structured data errors are piling up in Search Console and nobody reads them.
- Old links you regret — bought, spun or inherited — and no recovery plan.
Scope
The five specialist areas
Exactly what the service covers — her list, not a menu of everything.
Migrations & architecture
- Site migrations planned before, not repaired after
- Architecture that exposes revenue pages to crawlers
- Redirect logic that preserves earned authority
Data & indexation
- Structured data that machines can actually use
- Indexation issues: what is in, what is out, and why
- Crawl behaviour on the templates that matter
Recovery
- Penalty diagnosis and recovery
- Toxic-backlink cleanup, then rebuilding trust
- The honest timeline of what recovery takes
Fit
Who this is for
A good fit
- In-house teams that need senior judgement on tap
- Agencies bringing in a specialist under their roof
- Anyone with a migration on the calendar
Not a good fit
- Businesses that need the full strategy — that is the audit or Growth Strategy
- Content problems dressed as technical ones
- Quick-fix hopes for a penalty that took years to earn
Questions
Before you get in touch
Do you work white-label for agencies?
The service is explicitly available to agencies as specialist support, one-off or ongoing. The commercial arrangement is agreed per agency, one-off or ongoing.
When should we involve you in a migration?
Before the platform decision, ideally. Every week earlier is cheaper than a week of forensics after launch — migrations are where hard-won visibility disappears quietly.
We think we have a penalty. What happens first?
Diagnosis before action: whether it is actually a penalty, algorithmic or manual, and what earned it. Recovery plans that skip the diagnosis are how sites get hurt twice.
How much does it cost?
Technical work is priced per engagement: a migration and a penalty recovery are different animals. Both the fee and the timeline are agreed before anything starts, and one-off or ongoing are equally fine.
Where this leads
Bring the problem, not the symptom
A conversation first, to check the fit. If this is not what you need, I will say so.
Site architecture, JavaScript SEO, rendering, mobile-first indexing — the terms, with examples.
The full-picture diagnosis, when the issue is not yet isolated.
After recovery: authority earned properly this time.
Architecture work specific to catalogues.