About
The person behind the audits
SEO consultant since 2012, with 14 years of hands-on work growing ecommerce projects in the UK and European markets. One person, from first conversation to delivered roadmap.
The short version
Why the work looks the way it does
The DIVA framework — the entity work this site sells — was built while fixing my own fragmented online identity. That origin shapes everything here: diagnosis before prescription, revenue as the metric, and no recommendation I have not had to live with myself.
- Consulting since 2012
- 14 years growing ecommerce projects, UK and European markets
- Author of DIVA, a framework for personal brand and entity SEO
- Working alone, by design — here is why
How I work
Three rules that survive every engagement
- Diagnosis firstThe first conversation is a diagnosis, not a pitch. If what you need is not something I do, I say so.
- Revenue, not rankingsEvery priority traces to expected revenue impact, with realistic timelines. Rankings are an instrument, not the outcome.
- You keep the capabilityRoadmaps come with reasoning attached, and training ends with a playbook. Train once, execute forever.
Next
Start with what is actually happening
Nine services, one diagnostic, or just describe it in your own words.