Service 03
AI Search & GEO
Visibility where your customers are actually searching now: ChatGPT, Perplexity, Gemini and Google AI Overviews. I audit how AI platforms understand and cite your brand, optimise your content and entity signals to earn citations, and measure the outcome that matters: AI-attributed traffic and revenue in GA4.
Surfaces
ChatGPT · Perplexity · Gemini · AI Overviews
Measured in
GA4 — traffic and revenue
Format and investment
Scoped on the first call
When this is the right move
You can rank on Google and still not exist
A growing share of first answers is written by a machine summarising sources. If the machine does not understand or cite you, the customer never reaches the page you ranked.
- AI tools describe your brand vaguely, out of date, or not at all.
- Competitors get cited in answers for questions you answer better.
- Traffic dips with rankings intact — the click never happened.
- Nobody measures AI-attributed visits, so nobody owns the problem.
How it works
The work, in the order I run it
- AuditHow each AI platform currently understands and cites your brand — and where it gets you wrong.
- Optimise contentContent shaped so it can be cited: answerable, attributable, structured.
- Optimise entity signalsStructured data and consistency, so the machines assemble one brand, not fragments.
- MeasureAI-attributed traffic and revenue in GA4. The outcome that matters, not screenshot anecdotes.
Fit
Who this is for
A good fit
- Brands whose buyers ask tools before they search
- Businesses already visible in classic search, invisible in answers
- Teams that want the outcome measured, not narrated
Not a good fit
- Anyone chasing a trick to game one model — signals, not tricks
- Sites whose classic SEO is broken — start with the audit
- Personal identity work — that is Personal Brand & Entity SEO
Questions
Before you get in touch
Is GEO different from SEO?
Same discipline, new surfaces. Generative engines reward the same fundamentals — clarity, structure, authority — but they consume them differently: as entities and citable statements, not just ranked pages.
Can AI visibility really be measured?
Yes — as AI-attributed traffic and revenue in GA4. That is the declared metric of this service, and the reason it is a service rather than a talking point.
How much does it cost, and how long does it take?
AI search work is scoped to how visible the brand is now and how far the gap runs. The fee and the timeline are agreed before anything starts, and the first conversation is free.
Where this leads
Start with how the machines see you
A conversation first, to check the fit. If this is not what you need, I will say so.
Quality, AI Search & Entities, defined
E-E-A-T, AEO, GEO, RAG, hallucination — the language of AI search, defined to be quoted.
When the entity being misread is a person, not a brand.
The store architecture the citations should point at.
AI visibility as one channel inside a revenue plan.