Service 05
Growth Strategy
For businesses where SEO is one channel, not the whole picture. I connect organic search, AI visibility, content and brand authority into a single growth plan, with clear priorities, realistic timelines and revenue as the metric, not rankings. Strategy first, channels second.
The metric
Revenue, not rankings
The order
Strategy first, channels second
Format and investment
Scoped on the first call
When this is the right move
Four channels, four reports, no plan
Each channel optimises itself and the sum optimises nothing. The question is never “is SEO working” — it is where the next pound produces the most revenue.
- Every channel reports green while growth stays flat.
- Rankings improved, revenue did not — the metric was wrong.
- Content, SEO and brand pull in different directions, each with its own agency.
- Budget follows habit, not evidence.
The difference
Channel thinking vs revenue thinking
Channel-first
- Each channel measured against itself
- Rankings and traffic as the scoreboard
- Budget split by tradition
- Wins that do not add up
Strategy-first
- One plan across organic, AI, content and brand
- Revenue as the metric, not rankings
- Clear priorities, realistic timelines
- Channels serve the plan, not themselves
Fit
Who this is for
A good fit
- Businesses where SEO is one channel among several
- Founders who want one plan, not four reports
- Teams ready to reallocate budget when the evidence says so
Not a good fit
- Single-channel problems — those go to the specific service
- Anyone who wants rankings as the deliverable
- Plans nobody intends to resource
Questions
Before you get in touch
How is this different from hiring a marketing agency?
An agency sells you execution across channels. This is the layer above: deciding which channels deserve the budget at all, in what order, against revenue. It is deliberately not written to sell you the next retainer.
What does “revenue as the metric” mean in practice?
Every priority in the plan traces to expected revenue impact, with realistic timelines — not to a ranking or a traffic curve. If a channel cannot make that case, it waits.
How much does it cost, and how long does it take?
Strategy work is priced against the size of the business and the number of channels in scope. Fee and timeline are agreed up front, in writing.
Where this leads
Start with the whole picture
A conversation first, to check the fit. If this is not what you need, I will say so.
Content gaps, decay, consolidation, information gain — the vocabulary of a content plan.
When the organic channel itself needs the diagnosis first.
The newest channel in the plan, measured in GA4.
When your team should run the plan without me.