Service 07
SEO Training, Workshops & Playbooks
Hands-on training and practical workshops for in-house marketing and content teams: technical SEO fundamentals, ecommerce SEO, AI Search readiness and entity optimisation — from half-day intensive workshops to full training programmes, tailored to your industry and skill level.
Formats
Half-day workshop to full programme
Every engagement ends with
A custom playbook
Format and investment
Scoped on the first call
When this is the right move
Consultancy that leaves with the consultant
Most training transfers slides. What a team actually needs is transferred judgement: the processes, checklists and decision frameworks to run the work without anyone looking over their shoulder.
- The same questions come back every time the consultant leaves.
- Knowledge lives in one person — and they might resign.
- The team executes but cannot decide: every judgement call escalates.
- AI search changed the rules and internal skills have not caught up.
How it works
From workshop to playbook
- Scope the teamIndustry, skill level, and which of the four tracks fits: technical fundamentals, ecommerce, AI Search readiness, entity optimisation.
- Train hands-onPractical workshops on your site and your data — not slideware. Half-day intensive to full programme.
- DocumentThe custom playbook: processes, checklists and decision frameworks written for your team.
- Hand overYour team runs it without me. Train once, execute forever.
Fit
Who this is for
A good fit
- In-house marketing and content teams
- Teams inheriting SEO after an agency exit
- Businesses that want capability, not dependence
Not a good fit
- One person hoping for a magic afternoon
- Teams with no mandate to apply what they learn
- Work that needs doing rather than teaching — that is Technical SEO Consulting
Questions
Before you get in touch
What exactly is in the playbook?
Documented processes, checklists and decision frameworks — written for your team, your industry and your stack. It is the part of the engagement designed to outlive it: train once, execute forever.
Which topics can the training cover?
Four tracks: technical SEO fundamentals, ecommerce SEO, AI Search readiness and entity optimisation — tailored to industry and skill level, from half-day intensives to full programmes.
How much does it cost?
Training is priced by format and audience size — a half-day workshop and a full programme are different commitments. The fee, the dates and the playbook you keep afterwards are agreed before booking.
Where this leads
Train once, execute forever
A conversation first, to check the fit. If this is not what you need, I will say so.
The vocabulary every team needs first: SERP, intent, relevance, authority, conversion.
The findings your team will implement — and learn from.
The newest track, before your competitors train for it.
Entity optimisation, applied to people.