The glossary — chapter 4 of 12
On-Page SEO, defined
The signals a single page sends, one element at a time.
In practice
A category page uses this element to make its purpose clearer to users and search systems.
Why it matters
It improves clarity, accessibility and the connection between the query and the page.
Title Tag
The HTML title normally used as the main clickable search-result headline.
Ana says: Do not spend valuable title space saying “Welcome to our website”.
Meta Description
A short page summary that may be shown beneath the title in search results.
Ana says: Clear normally beats clever when the user is trying to understand the page.
Beyond the definitions
Where this chapter becomes work
Where every engagement starts: what’s broken, what matters, in what order.
Proof, or nothing.
Where this leads
The definitions are free. The diagnosis is a conversation.
A conversation first, to check the fit. If what you need is not something I do, I will tell you who does.
Nine ways of working, from a one-off audit to ongoing consulting.
The full glossary, with the A–Z index and the PDF.