The glossary — chapter 10 of 12
Local, International & Analytics, defined
Visibility with a postcode, a language and a measurement plan.
In practice
The same tactic is adapted to the user’s location, language, market expectations and available measurement.
Why it matters
It makes performance more relevant to the actual market instead of a generic global average.
Local SEO
Optimisation for searches connected to a geographic area or nearby need.
Ana says: Context changes everything: market, language, location and tracking.
Hreflang
An annotation identifying language and regional alternatives of a page.
Ana says: Hreflang is simple in PowerPoint and surprisingly emotional in production.
GA4
Google’s event-based analytics platform for website and app behaviour.
Ana says: When tracking is broken, every marketing channel suddenly becomes innocent.
Beyond the definitions
Where this chapter becomes work
Visible where the customers actually are.
Proof, or nothing.
Where this leads
The definitions are free. The diagnosis is a conversation.
A conversation first, to check the fit. If what you need is not something I do, I will tell you who does.
Nine ways of working, from a one-off audit to ongoing consulting.
The full glossary, with the A–Z index and the PDF.