The glossary — chapter 9 of 12
Ecommerce SEO, defined
The terms that decide how stores get found and chosen.
In practice
The decision is evaluated against product discovery, stock, margin, user experience and revenue.
Why it matters
It connects organic visibility with product choice, conversion, margin and revenue.
Ecommerce SEO
Optimising online stores for relevant organic visibility, product discovery and revenue.
Ana says: Traffic is lovely. Stock, margin and conversion decide whether it matters.
PDP
A page dedicated to a specific product and its purchase decision.
Ana says: A product page should sell the product, not force the customer to open twelve tabs for basic facts.
Product Feed
A structured data source containing product titles, prices, availability and attributes.
Beyond the definitions
Where this chapter becomes work
Stores, categories and products that get found and chosen.
Proof, or nothing.
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Where this leads
The definitions are free. The diagnosis is a conversation.
A conversation first, to check the fit. If what you need is not something I do, I will tell you who does.
Nine ways of working, from a one-off audit to ongoing consulting.
The full glossary, with the A–Z index and the PDF.