The glossary — chapter 8 of 12
Structured Data, Links & Authority, defined
How machines read meaning, and how authority is earned.
In practice
A brand uses this signal to make its products, identity or expertise easier to verify and reference.
Why it matters
It supports trust, interpretation, references and stronger relationships across the web.
Structured Data
Machine-readable markup describing the meaning and properties of page content.
Ana says: A signal matters when a real source or user has a reason to trust it.
Backlink
A link from another website to your website.
Ana says: A backlink is a recommendation only when the source has a reason to be trusted.
Beyond the definitions
Where this chapter becomes work
Authority earned, not bought.
DIVA: one accurate entity, machine-readable.
Proof, or nothing.
Where this leads
The definitions are free. The diagnosis is a conversation.
A conversation first, to check the fit. If what you need is not something I do, I will tell you who does.
Nine ways of working, from a one-off audit to ongoing consulting.
The full glossary, with the A–Z index and the PDF.